Outdoor clothing range Patagonia has launched a UK environmental campaign that will take over Shoreditch, East London for the month of November.

UCLG Pact for the Future is an initiative by the United Cities and Local Governments (UCLG) organisation – a global network that represents and advocates for local and regional governments around the world – to mobilise cities of all kind to address pressing global challenges such as climate change, inequality, poverty and sustainable development. A manifesto at heart, UCLG Pact for the Future details the events in UCLG’s history and also outlines a promise and a plan to achieve the United…

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How & How’s ‘Eat Less Plastic’ campaign visualises the alarming amount of plastic we ingest — The Brand Identity https://the-brandidentity.com/feed/hows-eat-less-plastic-campaign-visualises-alarming-amount-plastic-ingest/ - created on 2020-08-31 16:20:42

The concept with Adidas is that if you want to make a difference you have to go big. The more you look after the planet, the planet looks after you.

"Don't buy this jacket" A few years ago, Patagonia was trying to figure out how to handle Black Friday. They launched a campaign encouraging their consumers not to buy a new Patagonia jacket. Ok, now that's crazy. But, for those aligned with Patagonia's purpose, this makes them want to buy the jacket even more. Patagonia has made some decisions the copycat brands would never have the strength to do Since 1985, Patagonia has pledged 1% of sales to the preservation and restoration of the…

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