Silky Mikado and soft, lace-paneled crepe are the stars of our Allure Romance collection, which focuses on beautiful design and a return to simplicity. There are abundant ethereal touches — blush tones, our timeless lace and layers of soft tulle. Understated silhouettes and matte-finish fabrics lend modernity, while detachable trains add an exotic flair to bridal looks throughout the collection.

Kassi’s dimensional beaded lace and shimmering sequins trail down the bodice and skirt, creating a work of art.

Exquisite floral motifs and a delicate tulle train make the Allure A1112 gown the epitome of grace and beauty. Try it on at your local Allure Bridals retailer.

Step into a world of elegance and luxury as The Ivory Room Bridal proudly presents Pallas Couture Privée's 2025 collection! ✨ Immerse yourself in a realm of timeless sophistication and exquisite craftsmanship, where each gown tells a story of romance and allure.

The flagship collection of Allure Bridals dresses has everything you need to find a style you love. Explore a versatile range of designs when you browse today.

Embrace both drama and romance with our stunning C768 gown from Allure Couture Collection! This versatile wedding dress features symmetrical Alençon lace that beautifully enhances its elegant sheath silhouette. For a customizable look, it comes with a detachable ballgown train and removable long sleeves, allowing you to transform your bridal style throughout your special day. Perfect for brides who want both classic elegance and modern versatility! 💫

Undeniably eye-catching, the high-contrast lace appliqués create a dramatic, yet soft, effect against the sheer tulle of this A-line gown.

Lace, crystal beading and an illusion train compose this gorgeous, classic strapless gown.