Designing brands for a living teaches you lots of important lessons. Here are 9 rules to follow for branding your business to ensure its longevity!

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Before you jump into the visual identity design portion of your branding, take some time to develop a comprehensive brand strategy. What is your brand vision? Who do you serve? What pain points do they have? What value are you offering to them that your competition does not?

Some of you asked me why Visual Expression was in red in my Complete Brand infographic. This is because both Brand Identity and Brand Presence are the most visible components of a brand. I have decided to expand on what Visual Expression means by diving deeper into these segments and showing their complete list of components. I hope this infographic helps you understand why your visual expression constitutes the largest customer touchpoint for any brand. Follow @kenny.kenray for more mind...

So, you’re ready to create your own brand colour palette, huh? Woohoo! Welcome to Part 2 of 2 for my “What Does Your Colour Palette Say About Your Brand?” blog series, where I’m going to be taking you through the step by step process of how to create your own…

Story of your brand is not only how and why you started your business. Actually, that is not it! You're NOT the hero of your brand story - your customer is. Learn how to use it to your advantage and connect with your customers to make your brand irresistible to them.

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These comparisons have been visited often, but I’m taking an approach that makes their differences easier to grasp. Branding builds identity, shaping how you are remembered. Marketing drives engagement, connecting brands with their audience. Success comes from aligning branding and marketing strategies seamlessly. Follow @kenny.kenray for more mindset shifts to branding and design. #infographics #infographic #brandmarketing #brandingdesign #marketing #brandstrategy #corporatebranding #se...

These design terms are often confusing, even for designers. But as creatives, they should be in our vocabulary. I’ve simplified these key concepts in an infographic on design terms for easy understanding. Follow @kenny.kenray for more tips in branding and design. #businessofdesign #designbusiness #graphicdesigning #graphicdesign #graphicdesigner #graphicdesigntips #creative #creativity #creatives #creativeindustry #creativelife #freelancer #freelancerdesigner #designbusiness #designtermin...