Conceptual strength, concision and technical precision: these are the hallmarks of Swiss graphic design and typography, which enjoy an excellent reputation around the world. They are the result of a long tradition of vocational education and training and professional excellence. Under the 'Swiss Style' label, Swiss graphic design gained international recognition in the 1950s and 1960s and became a highly successful export product. Read on to learn about the origens of Swiss Style – and why…
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