In this post, you'll learn how to create a content inventory so you can easily map old and new content to The Buyer's Journey.

Updated April 2019 As competition continues to grow for online customers, content marketing is more important than ever before for any growing brand. However, many businesses are still failing to engage with prospects at appropriate times in the sales cycle. To gain the competitive advantage, brands need to develop a... Continue Reading

One of the most important things you’ll do as a business is deeply understand your customer. That includes understanding who they are (customer persona), how they find you (buyer’s journey), and what they need from you. However, the prospect of defining your buyer’s journey can be overwhelming. Looking at examples can help you grasp how your buyer will move through the sales funnel. To learn more check out our Buyer’s Journey Blog: https://paragondigital.com/blog/define-buyers-journey-tips/

IZIPART Buyer's Journey Infographics

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