Plum Noir (09) - Tom Ford

"As we enter Fall 2024, there are a few new shades to upgrade your usually red go-to with a new hue. Leaning into a new palette, Plum Nails are all the rage this season. Find out why plum is serving up some serious nail inspiration this fall. Plum Nails give you the ability to flirt with a deep and dark shade that’s not black. Pair with your Pumpkin Spice Latte or keep them going well into Ginger Bread Latte season. See our favorite picks at the link.

Beyond the fact that Instagram and TikTok say so, and a copious amount of celebs agree — Plum Nails give you the ability to flirt with a deep and dark shade that’s not black — because a true black is extremely hard to pull off for most skin tones.

Claudia Hernandez | NAIL ART TUTORIALS | NAILS INSPO on Instagram: "Reds have me in a chokehold rn and this deep vampy red nail polish isn’t letting up 😮‍💨 Paid to create • no obligation to post • @huellabeauty : Fig-get me not • #vampynails #winenails #winternails #wintermanicure #nailpolishswatch #huella #rednails💅 #rednails❤️"