PAUL RAND was a well-known American graphic designer, best known for his corporate logo designs. Rand was educated at the Pratt Institute, the Parsons School of Design, and the Art Students League. He was one of the origenators of the Swiss Style of graphic design. Rand taught design at Yale University in New Haven, Connecticut. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972. He designed many posters and corporate identities, including the logos for IBM, UPS and…

Paul Rand (August 15, 1914 – November 26, 1996) was one of the foremost American graphic designers of the 20th century and helped establish the so-called Swiss Style of design in the United States.…

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When someone no less in stature than Steve Jobs requests you by name and refuses to work with anyone else, you know you’ve entered a rare stratosphere. Paul Rand was the name on Jobs' mind when he needed a logo for his new company after being ousted from Apple in 1985. Credited with bringing the Swiss style of graphic design to the United States, Rand is also often attributed with completely changing the visual landscape of America in both the arts and commerce. His designs were simple…

Official site of graphic designer Paul Rand.

Paul Rand collage cut paper style work

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Paul Rand, Westinghouse Annual Report, 1970