Aurora is an airline dedicated to wanderlust and the spirit of adventure. Through its branding, I very clearly pay homage to the northern lights (aurora Borealis) through colors; the dynamic, airy shape of the icon in the logo; and the imagery used in collateral. Aurora bridges a commercial identity with a very personal feeling of inspiration and exploration. #brandidentity #brandstrategy #graphicdesign #graphicdesigner #airline #travel #travelbranding #corporatebranding #adventurousbrand
15