A Symbol of Direction and Clarity. The final logo design features a stylised star, integrated with subtle compass elements. This design serves as a metaphor for NorthAlley's role as a guiding force in the tech industry. The star is depicted with clean, modern lines to reflect the company’s innovative approach, while the compass elements add a layer of sophistication and depth. The colour palette chosen for the logo includes shades of blue and green, representing trust, growth, and…

A self-storage company needed a cohesive visual brand direction in order to support its continued growth and strengthen the brand.

Here's a step by step play of how we created our brand agency so you can see all that's involved!

Why are creative directions important? : Creative direction is the compass that guides the entire branding journey, setting the tone and vision for the project. These mood boards provide clients with a concrete understanding of how their brand will look and feel before delving into everything brand design. This phase of my process helped me foster a deeper level of clarity and understanding between me and the client. It has also helped me with revisions. By establishing a shared…

Graphic Design, Art Direction, Branding, Adobe Photoshop, Adobe Illustrator, Figma

Secret societies inspire Ragged Edge's identity for a 'sharing is caring' startup.

Graphic Design, Art Direction, Branding, Adobe Photoshop, Adobe Illustrator, Adobe InDesign