The characteristics of this brand archetype that are the most importatnt in regards to choosing a font are simplicity and authenticity. There are so many fonts out there to choose from, but focusing on those characteristics while picking one will help you use your brand archetype to your advantage

What are the characteristics that you think of when you hear the word innocent? Often times these characteristics relate to children and the nature of being young. The Innocent connects with their audience by drawing them in with their familiar and pure energy. Using visuals and design elements wi

Does your product make lives simpler? Does your product protect? Does it cator to the desire to make a better world? Then you might benefit from using the Innocent Archetype when branding your business.

Jamie Thomson Designer: The Innocent brand archetype, also known as the dreamer, idealist, muse, traditionalist, or Pollyanna dreams of a better, happier

Designed for: Innocent Brand Archetypes An minimalistic, yet evocative, vibe This 25-page compilation was individually designed with hand-picked colors and fonts to help showcase your brand archetype's unique personality. The typographical ele...

The colors are light, fresh, and sweet to the eye! The purples and pink give a romantic feel in the light hues, making the colors overall very gentle. This palette is perfect if your brand falls under the innocent archetype.

If you value simplicity, optimism, and seeking happiness overall, you may fall into pure confines of the innocent archetype.

Designed for: Innocent Brand Archetypes An ethereal, simple, and feminine aesthetic This 25-page compilation was individually designed with hand-picked colors and fonts to help showcase your brand archetype's unique personality. The typographi...

Brand Archetypes are the most powerful way to understand your brand on a personal level. Are you the Innocent Archetype? Find out with my FREE QUIZ!