Say you have a new client who hires you to design their company identity. When beginning design directions, where do you start? What types of logos should you present? There are five different types of logos, or six, if you include characters/mascots.

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OC Monogram Design - Logo Grid designed by Salman Saleem. Connect with them on Dribbble; the global community for designers and creative professionals.

Sometimes it’s best to have the logo in an authentic letterform. Here are some inspiring tips you can easily follow to create a fantastic lettering logo design!

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Gestalt is a general description for the concepts that makes unity and variety possible in design. I focused on the relationship between the parts and the whole of a composition by combining two letterforms from any family, style, or weight considering…