Don’t get caught with a creepy mascot! Save the uncanny vibes for horror games. Keeping brand mascots on-model builds recognition. Your brand mascot should be a friendly face that your audience loves, not a weird imitation of itself. Animation studios need lots of poses and additional notes in their character model sheets to bring their characters to life. Brand mascots need model sheets too, especially if multiple designers and illustrators are working together. When I design brand…