The new frontiers of beauty are increasingly hi-tech: the alliance between skincare and artificial intelligence is born from the need to have personalized products and treatments to different age groups, skin types and lifestyles. In our latest blog we talk about the relationship between technology and cosmetics, the latest applications on the market and packaging!

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Korea is at the forefront of the beauty and skincare industry. South Korea has become the world’s third-largest exporter of cosmetics, only behind France and the United States. If you are into K-dramas, you will understand that appearance is very important in Korean culture. The internal market for beauty products and surgeries is very competitive, and competition is often a big driver of innovation and technology. Therefore, the Korean beauty industry is years ahead of the US brands.