Andie MacDowell showed off her gray hair on the Cannes red carpet on Tuesday evening, joined by Helen Mirren and Jodie Foster, who are also embracing their silver.

Brighter Hair in One Wash! When blonde, balayage; or highlights start to fade, you need brass-kicking technology! Our new Violet Lights™ Anti-Brass Shampoo and Anti-Brass Toning Masque deliver by neutralizing unwanted yellow and brassy tones for brighter hair in one wash! #monat #monathaircare #purpleshampoo #purplemasque #hairproducts #antiaginghaircare

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The violet pigment works to neutralize brassy shades.

Purple Shampoo for Blonde Hair | Anti-Brass | The new Violet Lights system is here! If you’re a blonde, this is the perfect shampoo and masque duo for you. It works for all hair types and brightens, removes brassiness and moisturizes your hair.

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While it may be true that blondes do have more fun, blonde hair can sometimes need a bit of maintenance to keep its color vibrant. Over time, blonde hair (natural or not) can develop brassy or warm tones caused by hair washing, chlorine, or even UV rays from the sun. That’s why purple shampoo is a great at-home solution to keep blonde hair looking vibrant. Purple shampoo is a toning shampoo containing crushed violet pigments that neutralize brassy or yellow tones in the hair.

The best silver and purple shampoos to neutralize yellow tones in hair, including shampoos from Oribe and Olaplex.

Surface Hair on Instagram: "Go bigger and bolder with your blonde this year 💜 Pure Blonde Violet Shampoo is perfect for toning and neutralizing brassiness. Go even bigger on the savings: visit surfacehair.com to learn more ✨🧴"

The Best (Natural & Non-Toxic!) Purple Shampoo Brands for Blonde & Gray Hair. Silver, platinum, highlights, grey, bleached, tone, brassy, yellow, chlorine, heat damage, heat protectant, nontoxic, organic, clean hair products, green, eco friendly packaging, safe ingredients, plant based, vegan, cruelty free, sulfate free, conditioner, violet