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If you're still avoiding stores and want to try on makeup without the interference of a face mask, play with any of these virtual apps at home.

The feature is designed to replicate the experience of sitting at a store counter.

The definitive guide for beauty tech and everything you should know, including AR virtual try-on, AI skin tech & more.

These apps allow you to virtually apply makeup — and they're ridiculously fun.

A Virtual Makeup App Concept by Clay

Makeup is getting a technological facelift. Earlier this month, L’Oréal’s Armani Beauty announced that it will be the first beauty brand to incorporate augmented reality (AR) into its WeChat application. Through AR technology from L’Oréal’s ModiFace, Chinese consumers will now be …

These free virtual makeover apps let you apply different beauty products to your face using a selfie.

See exactly how a lipstick will look on your face, then order it with two-day shipping.

DIOR MAKEUP AR is an Augmented Reality based Photo Editing & Skin Care app that lets you apply different effects to your pictures, making it look like you have all kinds of makeup on. Also, it will give you a daily skincare report based on your daily snap…