I first discovered COLOR WOW in the September issue of InStyle. I read one of the editor's reviews, then did a little browsing online and scoped out some before and after pictures. I was instantly sold and made my way to Ulta. COLOR WOW does exactly what is says. It covers your natural roots. Now, it's not as if I just got a foil from the salon, but it really did conceal where my hair is growing out. It's been two months since I had my last highlight and I try to make it last three months…

Color Wow Founder Gail Federici shares her top tips for using her 9X Allure-winning Color Wow Root Cover Up. Check it out to get your best results!

Arshia Moorjani on Instagram: "Covering up my grays using @madisonreed’s Root Perfection Root Touch-up Kit from @walmart. I used shade 4N Darkest Brown and it worked like magic to cover all my grays in 10 minutes!!!! The kit is also free from harsh chemicals and available in 5 shades! So so impressed!!! @walmartfashion #madisonreedpartner #ad"

L'Oreal Magic Root Cover Up. Looking to hide your gray hair? Check out a new temporary spray that hides all your grays in 3 seconds!

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What is female pattern hair loss?

Whether you're covering grays, touching up highlights, or filling in sparse areas - Our best-selling Root Cover Up has you covered ✨

Jamie Greenberg | Lol shamelessly covering roots in Target. These are truly the only ones I like but let me know what you use! Comment “ROOTS” if you... | Instagram

Our Root Touch Up Kit provides 100% gray coverage in just 10 minutes. Get an additional 3 weeks of color using Root Perfection. Read how to use it!

49. Beige-Toned Face Framing. Softer and more natural-looking color combinations gradually replace the high-contrast money piece trend, and this muted beige color palette keeps up with the fashion.