58 Genius Beauty Launches You Need to Know This Year

The product: Tom Ford Extreme Mascara ($44) Why we want it: Jay Z isn't the only one who wants to rock Tom Ford. His new line of lash lacquers is full of interesting shades like teal intense, black plum, and mocha rush. Unlike some colored mascara formulas, the shade won't disappear on black lashes. Available: February 2015