Remove every day surface stains for a brighter smile with the Colgate Optic White Stain Fighter Teeth Whitening Toothpaste. This whitening toothpaste for adults removes 95% of daily surface stains for a brighter smile.* Get ready to reveal a smile that’s ready to shine with the Colgate Optic White Whitening Stain Removal Toothpaste. *after 2 weeks of twice daily use **vs. ordinary, non whitening toothpaste after 2 weeks of continued use

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Toothpaste falls under the Variety seeking behavior. The consumer involvement is low. Toothpaste comes in a variety of options all having different benifits. Customers are able to try a variety of products with little to no risk. (Grace O'Brien

Colgate Cavity Protection Toothpaste with Fluoride, Great Regular Flavor helps strengthen teeth enamel every time you brush your teeth.

Remove 5 years of stains* using Colgate Optic White Advanced Hydrogen Peroxide Teeth Whitening Toothpaste. Use this hydrogen peroxide toothpaste with a 2% hydrogen peroxide-based formula to whiten beyond surface stains. Made with a cool Sparkling White flavor, Colgate Optic White Advanced Whitening Toothpaste effectively removes tea, coffee, and wine stains** so you can achieve a bright smile. *when brushing twice daily for 2 weeks **as shown in a laboratory study

It feels a lot like spring � � � Work done for Colgate