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Agency: PentagramProject team: Todd Goldstein, Laura Berglund, Lorenzo Fanton, Sarah CoreyClient: Great JonesProject Type: Produced, Commercial WorkLocation: New York, USAPackaging Contents: Kitchen waresPentagram’s Emily Oberman and team create a joyfully comprehensive brand identity for Great Jones, a new kitchen company that wants to equip and empower people to cook more frequently at home, even if…

Can you spot it in the picture?

Agency: PentagramProject team: Todd Goldstein, Laura Berglund, Lorenzo Fanton, Sarah CoreyClient: Great JonesProject Type: Produced, Commercial WorkLocation: New York, USAPackaging Contents: Kitchen waresPentagram’s Emily Oberman and team create a joyfully comprehensive brand identity for Great Jones, a new kitchen company that wants to equip and empower people to cook more frequently at home, even if…

Refinery29 spoke with several chefs and home cooks to gauge their reactions and learn how this brand got so popular in the first place.

We tested the Great Jones The Dutchess Dutch oven, which turned out to be a high-quality and versatile addition to the kitchen.

I get to test a lot of cool kitchen gadgets, cookware, and gear for work, and after years of writing about food, booze, and home decor, I like to think I’ve finally reached a point where I’m happy with the way my kitchen looks. I’ve got all the shiny countertop appliances I can fit in my tiny NYC apartment, plenty of sweet knives, a fancy dish rack, and more coffee paraphernalia than I know what to do with.

With a brand-new engraving option, Great Jones's stainless steel pots and pans just got a whole lot more personal.

Have you been wondering if this set is worth the money? Well, here's your answer.

This new bakeware would fit right into a mid-century kitchen.