This ad is one of the most important ads I've made recently, it's an ad for Duracell batteries, we tried to explain the idea that the battery lasts as long as possible. Text on picture : Somethings live longer By creating a general feeling that everything around the lamp is already dead and rotten and that the battery is still working. It was distinguished from the "Best Ads on TV" site with a distinctive mark for the best creative projects
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