Food delivery branding

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Plum - Branding and Visual Identity for Food Delivery Food Delivery Packaging, Delivery Packaging, Food Delivery App, Delivery Bag, Food Branding, Delivery App, Foods Delivered, App Logo, Delivery Groceries

Judy Chen and Crystal Ho shared a branding and visual identity project for Plum, a lifestyle curator that shares their taste via their food delivery app. Like harvesting ripened and succulent fruit while filtering out the rest, the team thoughtfully selects products based on quality, affordability, and distinctiveness. The result is a refined collection of the best — tasted by experts, with insider prices, and customised to each individual’s preference.

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Food Delivery App, Social Media Branding Design, Social Templates, Food Branding, Delivery App, Food Graphic Design, Social Media Poster, Simple Food, Food Poster Design

At the heart of the rebrand is a new distinctive asset for the brand: a simple food tray, based on the ones it uses for delivery, designed to create cohesive and standout visuals. Forming the basis of a comprehensive, easy-to-use graphic system, this distinctive asset will be visible through all of the brand’s platforms, from social templates to UI elements – it even dots the ‘i’ in the logotype.

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