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Corporate events span the gamut from experiential brand activations to company-wide summits — and everything in between. While the types of events may vary, the creativity behind the best gatherings is doesn’t. Discover 16 corporate event trends to make 2024 the best year yet for growing your business and celebrating your brand’s important milestones.

From desert-inspired decor to large-scale floral installations to subtle branding, here are even more ways brands stood out at the massive music festival.

At the 2018 Winter Olympics in South Korea, brands focused heavily on the fans and athletes with experiences that touched every region of the country.

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Here are some clever, eye-catching ways brands—including Instagram, American Express, BMW, and Yves Saint-Laurent—got themselves noticed during two jam-packed Coachella weekends.