Infographic Design on Sensory Marketing. By Lauren Colby.

Hailey Bieber's cosmetic empire is growing with the launch of Rhode's Peptide Lip Tints. Ahead we have all the details on the brands latest launch and photos of the new shades.

Humans have five basic senses: sight, hearing, smell, taste, and touch. The strategy of engaging these senses to promote products and services is known as sensory marketing. Multi-sensory experiences establish an emotional connection and influence a consumer’s perception of a brand. We know that the 5 senses affect consumer buying patterns, so how do we utilize this?

Sensory marketing and branding tap into paper’s haptic qualities, which the neuroscience of touch proves can have a surprising influence on customers.

Your brain knows pleasure, and please is what we feel when we're eating or getting it on.

Sensory writing involves (surprise, surprise) bringing all five of your senses into your descriptions. It’s an important part of drawing your reader in, no matter what it is you’re producing. Well…

Sensory Marketing Strategies to Drive Consumer Engagement Visit site to read more! Want to engage your audience in a meaningful way? Sensory marketing might be the answer. This article breaks down how incorporating sensory elements like sound, touch, and scent into your marketing can increase brand loyalty and consumer engagement. Whether it’s through product packaging, store environments, or digital experiences, sensory marketing can create powerful, lasting impressions. Read the full...

Creative advertisement by a copywriter. 🙌 Georgia-based copywriter Solomon Tsitsuashvili has undertaken a creative challenge titled 365 Days of Copy that involves creating a print ad every day for a year. He picks a well-known brand and based on their history and background, he comes up with witty taglines and visuals.

Multi-sensory Marketing is aimed at triggering the 5 senses to form meaningful bonds with your audience. How to compensate for the sensory deprivations online?