The pressure is on for Apple CEO Tim Cook and company to rekindle demand for iPhones after three consecutive quarters of declining sales.

Ahead of Apple's 'Far Out' launch event next week, MailOnline takes a look at what we could expect from the new iPhone 14 range. Leaks suggest a purple colour option and the ditching of the 'notch'.

Apple sent out invitations this morning to an event next week, at which the company will presumably announce new iPhones. The invitation says, “Hi, Speed,” features a series of overlapp…

Apple recently launched a new advertising campaign to promote its Apple Pay payment method, using the "Pay the Apple Way" slogan on...

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Apple's iPhone 16 launch reveals a tech world in design crisis https://trib.al/OGKbKqn

To avoid layoffs within Apple, the company has delayed a few product launches and is refraining from focusing too much on artificial intelligence

The anticipated Apple Vision Pro comes with immersive shopping apps from brands including Mytheresa, J.Crew, Alo and Elf.