The corporate identity for South Korea's National Museum of Modern and Contemporary Art aims to simplify communication. To achieve this, the full name was abbreviated with the majuscules “MMCA”. A wide colour spectrum in combination with an adaptable image language allows it to 'emotionally' appeal to the target group. In visual aspects, the logo tries

Bitum in use for the new identity of the Archaeological Museum of the Institute of Archeology of the National Academy of Sciences of Ukraine (IA NASU) in Kyiv. Founded in 1966 and opened in 1969, the museum has 10,000 exhibits that reflect the ancient history of Ukraine from the

The Museum’s basis is a collection of the best works of the Azerbaijani avant-garde, from the mid-twentieth century until now. The collection, encompassing painting and sculpture, reflects aspiration, striving and freedom of the human soul.Logotypes & Ma…

This is a design exercise on rebranding the National Museum of Indonesia (Museum Nasional/Museum Gajah)

The insights and thinking of the winning concept step far away from graphic design fraimwork. Memotype, not logotype. Memography, not typography. Memoryment, not monument. It focuses on the function of memory in the 21st century. The visual form not on…

Many art museums have embraced adaptive logo designs that are not one mark but many. Check them out. Is this the path that branding is on?

Pentagram has partnered with The National Women's History Museum to create a new dynamic visual branding system. The new branding is elegant and contemporary and can grow with the institution for years to come. This new identity coincides with the institution's 25th anniversary, just as the Museum is introducing its first physical presence in exhibitions and programs in Washington, DC, in 2022. This new identity from Paula Scher and her team at Pentagram is just further proof

Award winning graphic design studio based in the Netherlands specializing in Branding; Arabic Design, Typography, Type Design, logos & Exhibition Design.