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Since I lost my running mojo I have been trying to motivate myself to get it together. The ad above is my favorite Nike ad of all time and I had it up in my bedroom for years I thought I’d repost it because I need to reread it this week. I tweaked my training ... Read More about Motivational Monday–10k plan

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Differences between claim, slogan and tagline. When we talk about branding strategies, we end up mentioning three terms: slogan, claim and tagline. If you are not sure about the difference between these terms, you are not alone. Even marketing experts find it hard to agree when it comes to defining the differences between them. In spite of everything, there are some nuances that can help tell them apart. The key is to know when and why each one of them are used: