Nike Id designed by Aaron Jackson. Connect with them on Dribbble; the global community for designers and creative professionals.

Just launched at Niketown in London, the new Nike iD Direct Studio uses some seriously impressive tech to personalise your Nike Air Force 1s in real time.

Have a look at innovative production studio UNIT9’s website.

For a more realistic design experience.

Developed by New York agency Gretel, the new visual identity and brand strategy emphasises Nike’s customisation offering as a ‘co-creation’ service for its customers

For a more realistic design experience.

The Nike iD Experience is about taking interactive design to the next level - an approach to a completely hands-on design process inspired by the ubiquitous alp

The NIKEiD Flyknit Air Max 1 Ultra and Nike Air VaporMax offers are available for a limited time only on March 26 at nike.com and select events across the globe.