Do you want to know what is the essential part of creating your own, authentic style? Read my post to find about archetypes and their role in a personal image!

Next in our series on the Flourish Style Archetypes, is the Creative! This Archetype likes to communicate to the world through her fashion choices that they are an individual and a visionary. With a strong imagination, the Creative does not like to be put into a box, a corner, hedged in - you get it. Read our latest blog post for the low down on all things Creative! #stylearchetype #creativestyle #fashionblogger #artisticstyle

We can see the hero archetype in a warrior, soldier, superhero, rescuer, superman, competitor, winning athlete and a sports team player.

Visit the archetype directory for a brief overview of each of the twelve archetypal personas. Take the free archetype quiz and get to know yourself and others better.

Explorer Archetype can be easily applied in personal style and everyday wardrobe. Recently, the theory of archetypes has become very popular, the founder of

The fashion world may often inhabit its own bubble, but fashion doesn't exist in its own vacuum. Designers are influenced by other designers, past and present, whether they realize it or not—and whether they admit it or not.

Discover the timeless elegance and wisdom of the Sage archetype. Explore how to embody the Sage's genderless, conceptual style through monochrome, light, and grey colors, flowing silhouettes, and natural materials.

The gamine is a feminine seduction archetype with quirky, boyish features and open, childlike characteristics. Awaken your inner gamine!

Our latest blog post is dedicated to the quintessential Classic Style Archetype! This is the archetype that appreciates tradition, favors principle, and values action. This is a person who values tradition, consistency, and quality, and it shows in her meticulously chosen ensembles. Are you a Classic?!