chemical bleaching and lightening to get rid of the shades of brassy hair.

Whether you're battling brassiness or aiming for a subtle shade shift, mastering the art of hair toning is essential. If you want to achieve salon-worthy results and maintain your hair's vibrancy, this article is your ultimate guide. Learn the step-by-step process for toning your hair like a pro, from choosing the right toner to application techniques that ensure beautiful, balanced color.

Bleached hair level + toner = final result

Everything you need to know about a hair gloss and toner, and why they're important.

Do you dream of blonde hair? If you have dark hair, you need to use bleach, and bleach needs to be used properly. Learn the tricks of the trade for stunning results.

What color toner should you use? Make the right choice with Our Hair Toner Guide

Get rid of Brassiness in Blonde or Brunette Hair with our long-lasting, Cooling Toners.