The Yoda of Japanese street fashion, designer Hiroshi Fujiwara has spent more than two decades trafficking in a very special brand of limited-edition cool, quietly wielding his influence like an invisible hand over the constantly turning tides of hipsterdom’s lust for hard-to-find sneakers, obscure music, trendy art, and the right T-shirt. His secret? Never succumbing to the dark side.

here's the most important things you should take from fujiwara's interview with business of fashion on the streetwear culture.

“nigo & jun takahashi”

Fujiwara explains his latest footwear partnership as well as recent work with John Smedley.

Living Legends examines some of the most iconic figures in the Highsnobiety universe. Dive in to explore Japanese streetwear OG Hiroshi Fujiwara's story.