Many diners follow restaurants with the dedication of groupies trailing musicians, writes Nadia Bailey, and hospitality merchandise is their badge of honour.

Who thought it would be food that gives us meaning in a godless age? Not many, but heroic chefs and wise restaurateurs have stepped up to show us the eternal value of eating well – and time spent with family and friends. Give thanks by picking up some of the wicked merch they’ve been putting out recently…

Serving up reimagined restaurant merchandise alongside PICANTE's TIE DYE PIZZA.

It’s tempting to say the pandemic gave the restaurant merchandise trend a shot in the arm, but the lingering enthusiasm suggests there’s more to it. Places like Ray's Bar in New York City are finding that branded merchandise comes with high demand as a symbol of belonging.

Shop for T-shirts, hats, totes, and more.

We were contacted by Montreal-based Le Toasteur to redesign their visual identity, including a new logo, colour palettes, restaurant menu, and merchandise featuring a custom mascot. The logo features a hand-drawn logotype which was adapted to look like toaster elements and the shape of Villeray neighbourhood —where Le Toaster sits in the

Volt is a fast food restaurant located in UAE | We created unique brand for Volt because we think of the brand as a language reflect the personality of the restaurant. eje Studio® | EBRAHIM JAFFAR T: +973 340 95 340 ask@eje-studio.com www.eje-studio.com

Graphic Design, Product Design, Illustration, Adobe Photoshop, Adobe Illustrator, Procreate

Fast food restaurants have merchandise for fans who want branded products like apparel and plush toys. Which restaurants have the best merch?

I will not be satisfied until I’ve collected every tote bag, t-shirt, koozie, and matchbook Office of Brothers has ever made.