Soho Rug Collection. Metro-Chic Transitional Area Rugs. The SoHo Collection of metro-chic transitional area rugs reflects the growing trend toward clean design in soft textural rugs that accentuate both traditional and contemporary dcor. The incredible clarity of color you'll find in the striking designs and backgrounds of Soho carpets is achieved by using the finest, pure premium New Zealand wool and a fashion-forward color palette. The silky softness and vibrant tones found in the designs come