The new marketing tagline at Chick-fil-A read, “Lines are so last year.” It promoted Chick-fil-A One, which allows chicken-eaters to earn loyalty points to acquire free poultry. Also, in-app purchases allow customers to pay for their spicy fowl meat before entering the restaurant, meaning they can skip the lines and go right to the pickup counter. Faster fast food. No hassle.Well, I am beginning to wonder if our present-day obsession with making experiences easier and tasks more convenient…
