You have a new product or service to launch, but hitting “publish” on the web page and posting to Instagram just isn’t going to cut it. If you want to build long-term momentum and interest that will last beyond launch day, a launch event is a must. Read on to see how a launch event can drive sales, generate content and get more eyes on your business. — Darcy Lane Branding, Websites & Event Branding

Simple and Minimalistic corporate event chair arrangement with souvenir bags

Creating a hyped brand launch event on a budget is more possible than ever.

Skincare Launch - Mindy Weiss

See photos from Laura Mercier, a Product Launch in New York, NY.

SKIMS by Kim Kardashian West launching party in Selfridges