SUMMARY: The elimination of the CMO position at dozens of high-profile brands, including Johnson & Johnson, Kellogg’s, Taco Bell, McDonald’s, Netflix, and Walmart is indicative of a problem with marketers. Too many marketers haven't adopted the mindset change and a realization that the customers are in control — the customer is the marketing department. Forrester

🔍 Data Analysts focus on interpreting data to uncover trends, while 📊 Business Analysts bridge the gap between data insights and business strategy. Which role aligns more with your skills? 🤔

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Understand differences and similarities in 'Business Analysis' and 'Business Analytics' through simple definition, detailed examples, and skills required to excel in each one of them. Business Analysis focuses on processes, techniques and functions whereas Business Analytics concentrates on on data and statistical analysis.

Get the details about the Business Analyst career and how to get started in this role!

A business analyst career path starts with data analysis and grows to strategic planning. Learn about business analyst career paths.

In a nutshell, in business analysis, one has to efficiently juggle between multiple activities and refine his or her analysis skills simultaneously.