brand strategy
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Visual Identity vs Brand Identity
02 Most Misunderstood Terms by Designers I remember when I was new to brand design, I myself couldn't even differentiate between these two terms. Once, a client asked me to design their visual identity, and I started working on their brand identity instead. 😂 (RIP Raja) I often get messages from you fellow designers asking for a post on this topic. So, here it is! PS: Want a detailed carousel on this with proper visuals and explanations? Let me know in comments. __________ ⁕ Get in touch for Logo/Brand Identity. __________
What Is Brand Strategy (+ How It’s Different From Business Strategy) | Lena Designs Studio
One common mistake that entrepreneurs often make is not distinguishing between brand strategy and business strategy. Learn why these two are distinct yet critical aspects of your business. A business strategy focuses on achieving financial goals, while a brand strategy establishes a strong, recognizable brand that revolves around customer perception. Understand how both strategies contribute to your business's success.
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