Social Media Ad Campaign Creation 

Aitarget was designed so that everyone can instantly create effective advertising campaigns and video ads for different social media channels like Facebook, Instagram, YouTube, and Snapchat. It is equipped with social media advertising automation solutions and tools optimized for various social media networks and platforms.

You can select the solutions and tools that are suitable to your own industry, market, or profession and use them to build targeted and personalized video ads. This way, you’ll be able to easily promote your products or services online, gain greater engagement from audiences on social media, and achieve your specific business goals. 

Aitarget gives you access to a collection of pre-designed video ad templates that you can edit and customize with complete flexibility as you build ad campaigns and video ad content for different social media platforms. You can edit the design parameters of these templates, including fonts, colors, and visual effects, to mirror your company’s unique brand identity. 

You’re also given the opportunity to create video ads in a variety of formats depending on the specific social media platforms and ad placements you’re targeting. In fact, you can even try the latest ad formats from Facebook and Instagram which are not yet available in Facebook Ad Manager or those which are still under beta testing. This is made possible through the marketing partnership between Aitarget and Facebook, allowing you to use those ad formats for free without worrying about ad auction and registration costs. 

Dynamic & Personalized Video Ads

The suite provides you with tools and capabilities that you can take advantage of so you can make your social media video ads more dynamic, personalized, and engaging. For example, Aitarget enables you to set up a single video and automatically transform it into dozens of video ads optimized for different segments of social media audiences.  

You can do this by configuring your own targeting rules and settings. As a result, you’ll be able to show specific video ads or sets of video ads to social media users depending on their location, language, demographic attributes, behaviors, and interests.

Aitarget, moreover, makes it possible for you to connect your video ads with live data streams. You can connect Aitarget with any data sources you’re using such as your own website. Based on the automation strategies and configurations you set up, it instantly pulls data from those sources and adds it to your video ads in real-time. 

If you’re creating and running social media ad campaigns for your online store or webshop,  you can use Aitarget’s eCommerce tool to instantly fill your video ads with real-time product data from your website’s product catalog.  This data includes products/items, images,  prices, and product availability. When you make changes to your product data, the tool will automatically update the data in your video ads that are currently running. 

Ad Campaign Management Automation 

Aitarget automates how you launch, monitor, and manage ad campaigns across different social media platforms. You’ll be able to automatically copy ad campaigns from one social media platform to another, add existing ad sets to different social media advertising campaigns, and duplicate video ads across multiple ad sets. You can do this while your ad campaigns and video ads are being launched, allowing you to update and enhance your campaigns any time you want. 

Monitoring and optimizing the performance of your social media advertising campaigns, video ads, and content is a breeze well. From a single easy-to-use interface, you can track the performances and results of your ad campaigns across social media platforms in real-time. Plus, you can implement automation strategies to facilitate ad campaign monitoring. For instance, you can create automatic notifications to keep track of any changes that may impact the performance of your ad campaigns, such as significant updates related to your ad accounts. This gives you an easy way to fine-tune your strategies for bidding and spending on ads. 

Additionally, Aitarget helps you improve the performance of your ad campaigns and video ads by extracting valuable insights from data found in external systems, including  CRM tools and website/mobile traffic analysis systems. You’ll be able to set up your own KPIs and metrics, collect data from the systems you integrated with Aitarget, and evaluate the performance of your ad campaigns based on the data you gathered.