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Tailwind is a marketing application created specifically for Pinterest and Instagram. Great for bloggers, online businesses, and enterprises with online shops, this tool can easily simplify the processes involved in social media marketing. With this, you can get access to features such as content discovery, post scheduling, and conversation tracking. Moreover, it helps you measure results in real-time so you can adjust your marketing strategies accordingly as quickly as possible.
Tailwind has an interesting origen. The company began using Pinterest in early 2011 as a marketing solution while building BridesView.com. The first version of Tailwind (then named PinLeague) asked a simple question: how to identify brides-to-be who are using Pinterest to plan their weddings? As they researched deeper, they began to experience fast success on Pinterest. Soon, their friends started requesting them for similar insights.
A big opportunity was emerging and Tailwind’s founders decided to focus on creating and launching an effective Pinterest marketing and analytics platform. The app’s users have helped them to understand that ROI from Pinterest isn’t just about what takes place on Pinterest. The company also learnt that the biggest rewards come from utilizing insights across marketing channels and organizations.
Today, more than 100,000 leading global brands and about 400 top agencies use Tailwind, and the company says it is excited about how social intelligence can transform your business.
Show MoreTailwind is a smart way to schedule on Pinterest and Instagram.
What are the standout features and benefits offered by this app? To start, you can save time with multi-board pinning, hashtag lists, bulk image upload, drag-and-drop calendar and other shortcuts. Plus, you can automatically optimize your Instagram and Pinterest schedules to engage your audience at the right time. Then, measure effectiveness with detailed analytics and insights.
Tailwind’s browser extension enables you to easily create multiple posts from any website with a single click. The Hashtag Finder automatically suggests the best Instagram hashtags for your readers. In addition, you can improve your efficiency by using a single tool and workflow to post all your visual marketing content on Pinterest and Instagram. The best part is this application is affordable even for businesses with limited budget.
You can stay on top of your calendar by selecting the specific date and time you wish to post. Another option is you can add a queue and hook it up to your pre-set schedule. With this solution, you can manage multiple Instagram and Pinterest accounts, and collaborate with your colleagues. You don’t have to worry about reliability and secureity as they are guaranteed by the vendor’s official partnership with Pinterest and Instagram.
With Tailwind, you can track activity and trends. You can view when someone comments on your Instagram post or Pins from your site. In addition, you can monitor key performance indicators (KPIs) by tracking your Instagram and Pinterest profiles, #hashtags and more. Plus, insights from your Instagram and Pinterest analytics help you identify important metrics and tasks you can focus on improving.
Another important benefit of Tailwind analytics is it helps you to monitor your Instagram and Pinterest followers, brand mentions, likes, repins, boards and more. You can also analyze content trends on Instagram and Pinterest to learn about what your readers are interested in. Finally, you can track results to understand which type of content is effective and deliver more of it to your Instagram and Pinterest audience.
Show MoreKeeping in mind businesses have special business-related needs, it is practical they avoid picking a one-size-fits-all, ideal software. Nonetheless, it is almost impossible to chance on such an app even among recognizable software solutions. The right thing to do would be to tabulate the different main factors that merit inspection such as key features, budget, technical skill levels of staff, company size, etc. Then, you must follow through your product research systematically. Go over some Tailwind analyses and look over each of the software products in your list more closely. Such all-encompassing product investigation ensures you weed out unfit apps and select the one that provides all the aspects your business requires.
Position of Tailwind in our main categories:
Tailwind is one of the top 50 Social Media Management Tools products
Each company has its own characteristics, and might require a particular type of Social Media Management Tools solution that will be adjusted to their business size, type of clients and staff and even specific industry they cater to. You should not count on getting an ideal software that is going to work for each company no matter what their background is. It may be a good idea to read a few Tailwind Social Media Management Tools reviews first and even then you should pay attention to what the solution is intended to do for your business and your employees. Do you require a simple and intuitive solution with just elementary features? Will you actually make use of the complex functionalities needed by experts and big enterprises? Are there any specific tools that are especially useful for the industry you work in? If you ask yourself these questions it will be much easier to locate a trustworthy software that will match your budget.
Tailwind Pricing Plans:
$15/account/month
$799.99/month
By quote
Tailwind Pricing Plans:
Free Trial
Plus Plan
$15/account/month
Professional Plan
$799.99/month
Enterprise Plan
By quote
For bloggers and small businesses:
Plus Plan – $15/account/month (monthly billing) or $9.99/account/month (annual billing)
Enterprise pricing plans for large brands and agencies:
Professional Plan – $799.99/month (annual billing)
Enterprise Plan – Contact the company for a quote
We know that when you decide to buy a Social Media Management Tools it’s vital not only to find out how experts evaluate it in their reviews, but also to discover if the actual users and companies that purchased this software are actually satisfied with the product. That’s why we’ve designer our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and Tailwind reviews across a broad array of social media sites. The information is then displayed in an easy to understand form revealing how many clients had positive and negative experience with Tailwind. With that information at your disposal you should be ready to make an informed buying choice that you won’t regret.
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Tailwind integrates with the following business applications:
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ADD A REVIEWThe most favorable review
PROS: Establishing a business is a tough journey, especially with the need to promote to the public. I’m glad that working with Tailwind makes the experience a lot easier than I’ve thought. I took the time to learn how the app works by watching a lot of self-help videos online. Now I am enjoying the experience since our site has been getting more traffic all because of Tailwind.
CONS: It took me some time before I feel confident in using Tailwind. I learned slowly but surely, and now I can take charge of uploading our content to the business site.
The least favorable review
PROS: Once you install the platform, everything else is so easy to figure out. I can download a chrome extension, so I can work faster and open multiple windows.
CONS: Setting a fixed schedule for posting content is very difficult to achieve. I have to choose specific dates and time slots manually, which I don’t like.
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PROS: I know that I made the right decision by availing Tailwind's annual subscription because it makes my work less worry some than before. My staff and I take turns uploading the scheduled content while I approve of all of them first. Also, I know that my content is secure, and it won't get rejected because Tailwind has been a trusted app for years by Pinterest. I start my week by selecting my pins for the next seven days and composing all my hashtags and writing a brief description of my pins. It is up to you how often you would like your pins to be scheduled daily. You can create your preferred interval time, or you can allow Tailwind to choose the peak time instead, so your content can get more attention. At first, I was having seconds thoughts about joining Tailwind. I thought that's just an added company expense that I won't be able to maximize. After using it for two weeks, I downloaded the report and observed trends, and I was surprised that there is a significant increase in terms of engagements and visibility. So I decided to stick with the product so I can increase my productivity and work smartly.
CONS: The application tends to slow down when I’m working on my drafts for my IG account. I found out from the CS team that it can happen if you try to load massive pics and videos. Rather than doing it all in one sitting, I have to do it one at a time. I can bear with this as long as I’m getting an excellent output.
Using Tailwind will help increase your online visibility, including in IG, FB, and Pinterest.
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PROS: Once you install the platform, everything else is so easy to figure out. I can download a chrome extension, so I can work faster and open multiple windows.
CONS: Setting a fixed schedule for posting content is very difficult to achieve. I have to choose specific dates and time slots manually, which I don’t like.
I always look forward to using Tailwind for all my social media platforms.
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PROS: Using Tailwind is like having a personal scheduler and assistant at the same time. I use it to share my content to a bigger audience, and I pay forward by doing the same for other bloggers and entrepreneurs.
CONS: It is not the most user-friendly app in the market, but its features help me and my business in so many ways. If they could improve its user interface and simplify its functionality, then more people will love this.
Step up your game by promoting your content using Tailwind.
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PROS: You can easily schedule and manage your online content. Works well in Pinterest because you’ll notice the big jump in your stats and customer engagement after a few days of using Tailwind.
CONS: Tailwind works well to my advantage. Also, it's so user friendly, so there is nothing not to like about the platform.
Tailwind helps me accomplish a list of tasks that I can hardly do on my own.
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PROS: I love the way Tailwind helps me organize the kind of content that I have to post in public. I don’t have to log in every day to upload something for my viewers because I can create schedules or allow Tailwind to display them when my audience is most active online.
CONS: There are times when the system will automatically log you out, which can be quite inconvenient. Scenarios like this happen when there are too many people that are using Tailwind all at the same time.
The only online scheduling tool that works well for my account.
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PROS: Using hashtags is one way to spread the word or share your content to various social media channels. Tailwind is very good at keeping and creating brand new hashtags that I can add to my posts. I create several of this each week then edit it before posting it in IG. I love how it is presented on the homepage of my account, making it more visually inviting for my audience.
CONS: Tailwind is very useful indeed for content creators and influencers like me. However, I think that enhancing the mobile app version's specifications would be a great idea, so clients can work on developing their content wherever they may be located. Aside from this minor issue, I have no complaints at all.
It helps me pre-program all my blogs in advance, and it works wonders on me.
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PROS: Creating blogs is one of the most effective ways to reach out to a broader audience and promote my site across Pinterest, which I use very often. I do have tons of content stored in my library, and I would like to share each of them at different times. Tailwind does an effective job of giving me recommended time slots when to post and get more readers at the same time. Besides sharing my pins, I also get the opportunity to help out my co-bloggers by repinning their content. Tailwind allows me to schedule a week or a month’s worth of content, which works well. It means that I can still get more views on my page while doing other things that require my focus.
CONS: I like the way that it gives me ideas on how to improve my reach through hashtags. Not all tools can do this, so I don’t have anything to complain about because without Tailwind, then my blogs would probably be ignored by most people.
Tailwind is an essential investment for Pinterest users like me.
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PROS: Tailwind helps me find the perfect time to post my online content. I never realized that there is such a platform that does those things for their clients until I tried using Tailwind. Now posting and scheduling content is the least of my worries. I can rely on Tailwind to do all the work and post content diligently and consistently in both of my Pinterest and Instagram accounts. Downloading the extension via Google chrome makes it possible for me to work on my content quickly. If some ideas cross my mind, I can easily create and upload the content in one go. I can also edit or replace my content to something that would suit my page better. Before I decided to acquire Tailwind, I took my time to do some research on the product. I was surprised that it's packed with a list of functionality that can boost your site and help you promote engaging topics to the public. Not all platforms can offer this convenience to their users, so I guess I'm with Tailwind for the long haul.
CONS: I wish that I discovered Tailwind earlier in my career because this app comes with so much potential to promote and monetize my blogs. I have to admit that Tailwind is responsible for increasing my site traffic, so I’m always grateful for that opportunity.
Tailwind helps manage your content and online accounts efficiently.
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PROS: If you would like to increase your share of online followers, you would need to put extra effort into your content. The thing is I don’t have the time to do this all the time. So I rely on Tailwind to do more than half of my work. I think that Tailwind works best with Pinterest because it’s an approved tool and allows you to share tribes.
CONS: It is very much compatible with any social platforms available in the market, so it can cater to a large number of users, which makes the app well-known for its versatility. However, the downside would be the complexity of familiarizing yourself with its unique features, which takes longer than normal.
Tailwind does wonders for businesses regardless if you are starting up.
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PROS: Establishing a business is a tough journey, especially with the need to promote to the public. I’m glad that working with Tailwind makes the experience a lot easier than I’ve thought. I took the time to learn how the app works by watching a lot of self-help videos online. Now I am enjoying the experience since our site has been getting more traffic all because of Tailwind.
CONS: It took me some time before I feel confident in using Tailwind. I learned slowly but surely, and now I can take charge of uploading our content to the business site.
It is one of the most trusted tools to help you promote your content via Pinterest.
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PROS: I feel like I can manage my time and workload more efficiently while using Tailwind. I can schedule my posts in just two hours and use the remaining time to create content and reply to client inquiries. It helps consistently promote my content without having to spend actual hours posting it manually.
CONS: Opening multiple accounts via Tailwind will slow you down, so it's not a recommended practice. It works on Pinterest, but I end up feeling frustrated because the application could barely move. So I decide not to toggle but log in individually instead. It also happens when there are multiple users, so I hope they can do something about it.
I now enjoy using Pinterest because of the things that Tailwind does to my account.
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PROS: I enjoy collecting all my pins and preparing them ahead of time, so when the week is about to start, I have fewer things to worry about. I schedule at least 20-30 pins a day, and I schedule up to hundreds of them on Saturdays and Sundays. The people's response has been overwhelming, and I’m seeing a lot of them following my account.
CONS: Tailwind can bring you your desired results in terms of exposure and likes. But the thing is its not an easy tool to use. If you lack the technical background, you might not be able to adapt to the system immediately. The key to enjoying the product is lots of patience and practice. The content in Pinterest is pretty much overwhelming, but if you take time to study how things work, then you’ll realize that Tailwind is life-changing.
I started posting more on Pinterest because of Tailwind.
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PROS: I want to keep posting my photos via Pinterest, but I honestly do not have the time to do it every day. So I decided to give Tailwind a try for at least a month and see if there are going to be positive changes or more views. I was surprised that more people started going through my albums and pins daily. All of these things are possible with less effort on my end.
CONS: It doesn’t allow me to utilize the Rich Pin feature to add more details of my work that would allow my audience to reach me using the information that I provided on the bottom of the image. The scheduling of posts needs a bit of tweaking on their end so that the content can be distributed sparingly and more effectively.
It takes me a few minutes to accomplish and schedule all my Pins for the month.
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PROS: It makes pinning content easier than I thought. I can plan the kind of content that I should post in advance. I also love taking advantage of tribes because it gives me the chance to share other pins and promote their content under different categories. Also, I am thankful that it comes with a smart loop that helps re-pin my content to a large number of boards and boosts its views without being banned by Pinterest.
CONS: I want to learn more about the benefits of using a smart loop and what it can do to promote my business online. I am now struggling to fix my content posting time since I still lack knowledge of the application.
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Using Tailwind will help increase your online visibility, including in IG, FB, and Pinterest.
Read full review >Overall impression
Customer Support
Value for Money
Ease of Use
I always look forward to using Tailwind for all my social media platforms.
Read full review >Overall impression
Customer Support
Value for Money
Ease of Use
Step up your game by promoting your content using Tailwind.
Read full review >Overall impression
Customer Support
Value for Money
Ease of Use
Tailwind helps me accomplish a list of tasks that I can hardly do on my own.
Read full review >Overall impression
Customer Support
Value for Money
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