Athletic Greens

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The New Company’s identity for AG1 sets the nutritional drink apart by a mile from other supplements — The Brand Identity – Graphic Design’s Greatest Health Brand Identity, Supplement Branding, Apple Branding, Supplements Aesthetic, Athletic Branding, Vitamin Design, Fresh Typography, Beverage Branding, Greens Supplement

At the heart of AG1 (formerly Athletic Greens), a brand synonymous with health and wellness, lies a mission to empower people to take control of their health. Since its inception in 2010, AG1 has been dedicated to providing foundational nutrition through its continually evolving formula for its supplement. In 2023, AG1 took another step forward by sharpening its brand identity, enlisting LA and San Francisco-based design and marketing agency The New Company to lead the transformation.

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