Up for a challenge?👀 Okay this year I’ve set myself a challenge to design out of my comfort zone. This means doing personal projects that steer away from my typical design style🥴 Why?! Because to become a better designer you’ve got to push yourself. This means learning new skills and techniques, which you’ll probably find difficult if you keep on designing with the same style. So this is my little challenge to you, then next time you work on a personal project for fun, try out a…

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There once was a time when I offered ‘just a logo’ service👀 In my early freelancing days, businesses would enquire about logo design, and I’d design exactly what they wanted (because I didn’t know any different).😅 However, I soon noticed that although the logos remained consistent, everything else about their brand looked out of place!! They constantly used different fonts, experimented with new colours, and lacked cohesion in how they showed up as a brand💀 Seeing this inconsistency…

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There’s a lot you don’t see behind the scenes during the design process🥴 The majority of the time on social media we only see the polished and final piece which is why I frickin LOVE sharing these kind of posts because you can see a glimpse into the exploration and mess🤣 I’m not sure if other designers do this but when I’m developing a visual identity I use artboards for each stage, that way I can build upon each element and by the end I have a whole file that I can look back on to see…