I was sitting in Basecamp’s Chicago office a few months ago as a participant in their Basecamp Way of Working workshop when a participant asked a question about the appropriateness of moving a…

Building high-profile links from media sources isn't that difficult when you know how to approach journalists with a good story.

Using the inverted pyramid for your online content. http://fuelingnewbusiness.com/2010/10/26/using-the-inverted-pyramid-style-of-writing-for-ad-agency-new-business/

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Inverted sci fi pyramid

five things that bloggers can learn from journalists: 1. Get your facts straight 2. Trust has to be earned 3. Give credit to your sources 4. The inverted pyramid works (basic overview in first paragraph and then delve into more details in subsequent paragraphs) 5. Editing and proofreading are essential

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All the weight triangulates on you

Inverted Pyramid of Ideas - Freeology