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Differences between claim, slogan and tagline. When we talk about branding strategies, we end up mentioning three terms: slogan, claim and tagline. If you are not sure about the difference between these terms, you are not alone. Even marketing experts find it hard to agree when it comes to defining the differences between them. In spite of everything, there are some nuances that can help tell them apart. The key is to know when and why each one of them are used:

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