St. Tropez, a glamorous seaside town on the French Riviera, is renowned for its rich history and vibrant culture. Originally a quiet fishing village, it gained fame in the 1950s as a jet-set destination thanks to Brigitte Bardot and the French New Wave. Today, it remains a hotspot for luxury yachts, upscale boutiques, and chic beach clubs, blending its historic charm with modern elegance. The town’s cobblestone streets, colorful markets, and lively nightlife continue to attract celebrities…

Dreaming of sun-drenched days in St Tropez... ☀️this beautiful beach club is on my travel bucket list ✈️ . . @shellona_sttropez . #sttropez #sttropezlifestyle #StTropezMemories #SummerDreaming #VacationVibes #Wanderlust #sundayvibes #travelwishlist #vacationmode #sunshinetherapy #cocktailsandtans #beachvibes #wanderluster #travelinspo #globetrotter #jetsetlife

cheval blank saint tropez

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If you’re planning a trip this summer and always like to dress like a seasoned traveler, you’re in luck; we’ve put together a list of cute summer outfits to wear in the South of France to have you dressing like the chic French women of St. Tropez – no matter the time of year.

Paloma Beach, Saint Jean Cap-Ferrat #southoffrance #cotedazur #aesthetic #beach