The Everyman Brand Archetype by Designing in Pajamas
How are you resonating with your audience through personality? If your audience desires being dependable and trustworthy or your brand's offering has an element of conforming or belonging to a certain group or community, the everyman archetype may offer a solid foundation for your personality. Highlight being down-to-earth/straight shooter. Do you use archetypes in your brand personality development?
DESIGN INSPIRATION // MAY
By pairing a seasonal brand personality, such a Spring, with one of Jung’s brand archetypes (we've chosen ‘The Everyman’), we’ve created a visual identity that embodies community, warmth, and being down-to-earth. 🌷✨ ‘The Everyman’ archetype is all about belonging and being relatable, while Spring brings freshness, vibrancy, and a welcoming feeling. By merging these, we craft a brand identity that feels like a warm hug—accessible, inviting, and genuinely comforting.
Everyman Archetype | Sapphire Creative Co.
You’re everyone’s favorite friend next-door. The person who everyone feels they know. With your relatable, personality and inclusive energy. Your brand likely thrives on helping people find acceptance and a place where they belong. Take the brand archetype quiz and see how your brand can stand out, connect and be authentic.
