An exclusive example from our swipe file ... How to Advertise Travel Ad by David Ogilvy - one of the many profitable marketing & rare copywriting examples from our huge archive.

An exclusive example from our swipe file ... How to Create Industrial Advertising Ad by David Ogilvy - one of the many profitable marketing & rare copywriting examples from our huge archive.

In 1979, David Ogilvy wrote a memo to his staff. It was titled "My Shortcomings" -- and we have the list.

David Ogilvy shows how a stellar follow up looks in a memo on July, 1971, to a potential client David Ogilvy (who Ogilvy & Mather later won). #DavidOgilvy #Advertising #BestPractices

"I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think." - David Ogilvy

Johnnie Tey, art director; Kenneth Yu, writer; Daniel Comar, creative director; Ogilvy & Mather Malaysia, ad agency; The Economist, client;

Have you ever noticed that most of the greatest ideas, whether it's business or design, are so simple and obvious that you wonder why you haven't thought of it before! As we mentioned in our previous article, Leonardo da Vinci once said: “Simplicity is the ultimate sophistication”, and architect Ludwig Mies van der Rohe adopted the motto “Less is more”. Even after 500 years Leonardo’s words are true and this rule is still widely used in design and advertising.

LAT ERS Don't hang about the January sale starts soon. Expedia.co.uk

Goodbye festive season, hello relentless January and the steady rhythm of the daily grind. I don't know about you but right now I could use a little luxury weekend break, a round of spa treatments or maybe even just a week on the beach.