Talk. They Hear You.

SAMHSA’s substance use prevention campaign helps parents and caregivers start talking to their children early about the dangers of alcohol and other drugs.

About the Campaign

The “Talk. They Hear You.” campaign aims to reduce underage drinking and substance use among youths under the age of 21 by providing parents and caregivers with information and resources they need to address alcohol and other drug use with their children early.

Parent Resources

Parents have a significant influence in their children’s decisions to experiment with alcohol and other drugs. Check out these resources to help you start talking to your kids about the dangers of drinking alcohol and using other drugs at a young age.

"Talk. They Hear You." Application

The “Talk. They Hear You.” app is an interactive tool that helps you learn the do’s and don’ts of talking to kids about underage drinking and substance use. The app will help parents practice bringing up the topic of alcohol and other drugs, learn the right questions to ask, and get ideas to keep the conversation going.

Partner Resources

Prevention Partners: Looking for resources to share in your community? Download these “Talk. They Hear You.” materials to aid your underage drinking and substance use prevention efforts. You can customize many of them to suit your needs.

Last Updated: 06/11/2020

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