Blue Campaign is a national public awareness campaign, designed to educate the public, law enforcement and other industry partners to recognize the indicators of human trafficking, and how to appropriately respond to possible cases. Blue Campaign works closely with DHS Components to create general awareness training and materials for law enforcement and others to increase detection of human trafficking, and to identify victims.

Located within the Office of Partnership and Engagement, Blue Campaign leverages partnerships with the private sector, Non-Governmental Organizations (NGO), law enforcement and state/local authorities to maximize national public engagement on anti-human trafficking efforts. Blue Campaign’s educational awareness objectives consists of two foundational elements, prevention of human trafficking and protection of exploited persons.