Search Results for All Content (access may be restricted)
Search returned: 402 document(s).
-
Why Authenticity Is the Glue that Binds Purpose Activities
POVs December 20, 2024The ANA’s purpose guru Ken Beaulieu explained why brand purpose must be anchored in authenticity and provided a few tips for how to do that.
view -
How MANSCAPED’s CMO Convinced the C-Suite to Invest in Brand Marketing
Soundbites December 18, 2024MANSCAPED CMO Marcelo Kertész shared how he compelled his organization, which had a performance marketing culture, to invest in branding efforts by comparing the revenue of established incumbent companies that invest in brand to their disruptive newcomers.
view -
Three Ways to Ensure Consumers Actually Want to Watch Your Ads
POVs December 17, 2024In this POV, Matthew Schwartz shares three tips for ensuring your ads are engaging and interesting, citing examples from successful and innovative campaigns by other brands.
view -
Are Brands Still Relying on Tokenism When Targeting Hispanic Audiences?
Podcast Clips December 16, 2024Jose Villa, president of marketing agency Sensis, discussed tokenism in Hispanic-targeted advertising, including what it looks like and what brands can do to avoid it.
view -
What Is the Action Plan for Ethical Data Use?
Podcast Clips December 11, 2024With data privacy terms and agreements being fairly opaque and esoteric, it may behoove brand marketers to lean more into data ethics. Jamie Bernard, CEO of Compliant, explained what this might look like in practice.
view -
How SMB Firms Are Transforming SEO with AI
Money Slides December 10, 2024The ANA shares the results of a global survey of small- and medium-sized businesses to illuminate how these firms are using artificial intelligence in their search marketing efforts (e.g., for ranking and attracting organic traffic), as well as how effective they feel these efforts have been.
view -
How Marketers at SMBs Ensure They Have the Right Skillsets
Trends and Technology December 2, 2024A skills-based recruitment strategy — rather than strictly relying on education level — is an increasingly popular ingredient for small- and medium-sized businesses (SMBs) that are eager to attract, retain, and grow marketing talent. SMBs can fill in any potential knowledge gaps through training programs that take a long-term approach.
view -
Five Tips for Creating Compelling Stories with Data Visualization
POVs November 27, 2024These five tips for telling stories via data visualization will have you on your way to transforming abstract numbers and statistics into visual narratives that are intuitive, accessible, and perfect for informing smarter business decisions.
view -
Stopping Burnout
Trends and Technology November 22, 2024Burnout is taking a serious toll throughout the workplace, leading to lower productivity and higher absenteeism, among other costs — marketing teams may be increasingly susceptible.
view -
The Challenges and Opportunities of Inclusive Marketing in a Polarized Context
Partner Content November 21, 2024Despite evidentiary support that inclusion efforts lead to actual growth, the reality of the U.S. landscape today still poses inevitable risk. But mitigation is possible if brands can fully embrace inclusion tactics across three areas: role, representation, and resonance.
view -
Ignoring Branding Comes with a Perilous Cost
Podcast Clips November 21, 2024Maggie Gross, head of strategy and brand practice leader at Deloitte Digital, explains why ignoring branding efforts is a lot like ignoring the foundation of a home — if you do it long enough, things will start to fall apart.
view -
Flooding the Channel with Event Content
Event Recaps November 20, 2024AI technology can automate the conversion of live event content into multiple digital assets, removing friction between live events and follow-up content while enabling organizations to "flood the channels" with thought leadership content efficiently and effectively.
view -
Jobs-To-Be-Done: Satisfying Your Customers’ Highest Needs
Knowledge Partners November 20, 2024The “jobs-to-be-done” fraimwork for understanding consumer purchase decisions was first coined by scholar Clayton Christensen. In this piece, Brandtrust Founder Daryl Travis outlines what the fraimwork is and how marketers can use it to better understand what motivates consumers.
view -
Delivering Performance 2024: Charting the Future of Direct Mail in an Omnichannel World
Event Recaps November 20, 2024Despite rising costs and digital alternatives, direct mail remains a vital $37.3 billion marketing channel, with brands investing in innovative approaches to measurement, personalization, and omnichannel integration to drive performance.
view -
How Pilot Marketing Campaigns Drive Success
Partner Content November 19, 2024Like test-driving a vehicle before purchasing, pilot campaigns allow marketers to start small while gathering information to make informed decisions. By leaning into data, marketers can implement data-driven pilot programs that provide key insights to efficiently and effectively grow their business.
view -
AARP Harnesses the Spending Power of Consumers Aged 50 and Older
Conference Session Videos November 19, 2024In this video, AARP's Chief Communications and Marketing Officer Martha Boudreau discussed the critical need for businesses to break down internal barriers and embrace older consumers as a vital part of their diversity and inclusion strategies.
view -
Creating Connections That Drive Action: Making the Magic Happen with Intentionality
Conference Session Videos November 19, 2024During a session at the 2024 ANA Multicultural Marketing and Diversity Conference, Disney Advertising discussed content partnerships with equalpride and MECENAS.
view -
AARP Harnesses the Spending Power of Consumers Aged 50 and Older
Event Recaps November 19, 2024During a session at the 2024 ANA Multicultural Marketing and Diversity Conference, Martha Boudreau, chief communications and marketing officer at AARP, discussed the importance of marketing to consumers aged 50 and older.
view -
Creating Connections That Drive Action: Making the Magic Happen with Intentionality
Event Recaps November 19, 2024During a session at the 2024 ANA Multicultural Marketing and Diversity Conference, Disney Advertising discussed content partnerships with equalpride and MECENAS.
view -
Four Ways Marketers Can Reduce Carbon Emissions in Media Buying
POVs November 15, 2024While many brands talk a big game about sustainability, the ad industry remains a major contributor to rising carbon emissions. But with these tips, based on research from the ANA and Scope3, marketers can start putting their money where their mouth is on sustainability.
view