How We Did It: Real-World Lessons on Building an AI-Powered, Hyper-Personalized Marketing Department

Discover the keys to transforming your marketing department from traditional B2B Marketing to hyper-personalized, AI-driven marketing. In this webinar, Kyall Mai, Esquire Banks Chief Innovation Officer and award-winning marketer, alongside MarTech expert Brianna Fuoco and Head of Development John Zhang, will share real-world insights into the business processes, data strategies, and technology projects required to bring personalization to life.

Designed for marketing professionals and leaders, this session provides actionable guidance from client-side practitioners who have successfully implemented AI and personalization at scale. Learn how to tackle common challenges and gain clarity on what it takes to make this transformation a reality.

Key Takeaways
In this webinar, you will learn:

• The Business Transformation Framework: Real-world steps to evolve your marketing department’s processes for AI and personalization.
• Data and Technology Strategies: Insights into the tools, systems, and data requirements essential for implementation.
• Organizational Change: Practical advice on aligning teams, upskilling talent, and embedding personalization into your marketing culture.
• Overcoming Challenges: Real-world solutions to common barriers in AI-driven personalization efforts.

Why Attend?
If you're a marketing professional or business leader seeking to stay ahead of the curve, this webinar will provide you with real-world insights from practitioners who have been there and done it. Gain clarity on the practical steps to transition your campaigns from traditional to AI-powered, hyper-personalized marketing. Don’t miss this opportunity to learn from industry leaders at the forefront of marketing innovation.