One of the operations was called the Baby Spot, now a small, empty storefront in a strip mall in a part of metropolitan Atlanta, so desolate even the fast food restaurants have packed up and left.

The Volkswagen Passat spot was the most-liked commercial in the game, according to Nielsen, followed by the Bridgestone beaver spot and the E*Trade talking baby spot.

"So we wouldn't lose a show, we fed the actors right on the stage, throwing a baby spot on a steak, while the audience cheered."

Keeping a baby spot trained on its former Berlin man, CBS since last July has had him covering home plate in its nightly European news roundups, named him last week to substitute for vacationing Commentator Elmer Davis.

Proscenium, apron, flies, baby spot, strike.